Our Story

Habitude was born from a simple observation: the fitness industry had become a maze of contradictions, quick fixes, and unfulfilled promises. We saw too many people caught in an endless cycle of extreme diets, unsustainable workout plans, and inevitable disappointment.

We created Habitude to offer something different – a clear path to lasting fitness built on science, sustainability, and the power of habit formation.

A man with a shaved head and beard is standing outside on a city sidewalk, taking a selfie with a smartphone while leaning against a glass wall. He is wearing a sleeveless gray hoodie with a logo, black pants, and is smiling. His reflection is visible in the glass.
Woman with long brown hair wearing a black Nike tank top and smartwatch, standing outdoors near water and mountains with the sun shining in the sky.
A woman with curly brown hair, glasses, and hoop earrings wearing a black T-shirt with 'SBD' logo, standing in a gym.

  • A psychologist with a career in healthcare, Sol brings insight into the mental aspects of habit formation. Her personal journey as a runner, triathlete, and tennis enthusiast has taught her firsthand that consistent, small actions lead to remarkable results.

  • A body transformation specialist with an eye for what works, Joe has guided countless clients to remarkable physical changes through smart, progressive training. His background in personal training and massage therapy gives him a unique perspective on building sustainable fitness habits that transform physiques without the typical burnout. Joe's practical, results-driven approach perfectly complements Habitude's focus on lasting change.

  • With a researcher's mind and lifter's heart, Joel transforms complex educational principles into Habitude's straightforward habit-building system. Her expertise in online learning ensures our digital coaching experience is engaging and effective, while her own fitness journey informs our practical, progressive approach to helping you build strength—both physical and mental.