Our Story
Habitude was born from a simple observation: the fitness industry had become a maze of contradictions, quick fixes, and unfulfilled promises. As fitness professionals, we saw too many people caught in an endless cycle of extreme diets, unsustainable workout plans, and inevitable disappointment.
We created Habitude to offer something different – a clear path to lasting fitness built on science, sustainability, and the power of habit formation.
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A psychologist with a career in healthcare, Sol brings insight into the mental aspects of habit formation. Her personal journey as a runner, triathlete, and tennis enthusiast has taught her firsthand that consistent, small actions lead to remarkable results.
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A body transformation specialist with an eye for what works, Joe has guided countless clients to remarkable physical changes through smart, progressive training. His background in personal training and massage therapy gives him a unique perspective on building sustainable fitness habits that transform physiques without the typical burnout. Joe's practical, results-driven approach perfectly complements Habitude's focus on lasting change.
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With a researcher's mind and lifter's heart, Joel transforms complex educational principles into Habitude's straightforward habit-building system. Her expertise in online learning ensures our digital coaching experience is engaging and effective, while her own fitness journey informs our practical, progressive approach to helping you build strength—both physical and mental.
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